Obviously no one is going to pay money just to be able to send emails. If that were the case, people would just stick to their trusty Outlook or Gmail.
So what other features are found in these 2 platforms? And how do they help you out?
Firstly, we need to figure our what features are really useful from an email marketing platform point of view. Some platforms will have a lot more features, but you won’t be comparing apples, as those are all in one platforms, which is a topic for another day.
Here are the key features we think are most important:
- Automations – set up work flows and drip emails
- A/B Testing – test different campaigns effectively
- Form builders – must be simple to use
- Templates – to get you started quickly
The good news is, both of the providers have these features, but surely one is better than the other?
Well, kind of.
First of all, with GetResponse, you get access to more features such as marketing, email automation, and design features even in its Basic plan.
With Constant Contact, you might need to upgrade to the Email Plus plan to access them.
The usability of the tools are simple enough that most beginners will get through easily, and that’s what we really like about these 2 companies.
Email marketing should be simplified and makes life easier for us, not the other way round.
An additional note I might add here is that GetResponse offers a better A/B-testing tool.
The software allows you to A/B-test your email message content, subject lines, form fields, and what day and time you send each email… and you can test up to five email versions.
This is great if you are a research kind of guy and likes lots of variations.
Constant Contact allows you to split-test only subject lines, so the wow factor might be lesser if you like this feature.